With a genuine passion for branding, spaces and experiences, I believe in creating extraordinary journeys that transcend the ordinary, transporting individuals into captivating worlds that engage their senses and emotions.
The Amazon Ads experience at CES 2024 was a vibrant oasis that was both a distinct architectural destination that delivered insights + innovation and a place that allowed guests to take a break from the electronic buzz of CES. The atmosphere, design and social spaces were all tuned to help attendees come together, make connections and build relationships.
The FX Playground
@ SDCC 2023
San Diego, CA
Client: FX
Agency: CREATIVE RIFF
Role: SPATIAL + GRAPHIC DESIGN LEAD
FX returned to San Diego Comic-Con with a massive outdoor takeover that plunged fans deeper into the realities of their most anticipated new releases and fan favorites.
Afterpay & IMG’s linked up for a one-day extravaganza takeover in partnership with Levi’s at the Westfield Century City in celebration of New York Fashion Week during Super Bowl weekend.
ABC celebrated their mega hit comedy, Abbott Elementary, at San Diego Comic-con. ABC welcomed fans on a tour of Willard R. Abbott Elementary on their first day of teacher (Dis)orientation.
An immersive horror garden designed for FX’s hit shows: American Horror Story, American Horror Stories, What We Do in the Shadows, and Little Demon. In this winding labyrinth, FX fans explored to find beautiful yet haunting spaces, strange characters, lush greenery, with direct visual ties to the FX shows they know and love.
Kindred:
A Gallery Through Time
Los Angeles, CA
Client: FX
Agency: CREATIVE RIFF
Role: SPATIAL + GRAPHIC DESIGN LEAD
Kindred: A Gallery Through Time is an experiential, multimedia art exhibition that highlighted FX’s new show, Kindred. The installation invited guests to travel back in time from modern day Los Angeles to the nineteenth-century Southern United States through a curated, immersive installation highlighting Black artists.
FOX Monarch Pop-Up Shop
New York, NY
Client: FOX
Agency: CREATIVE RIFF
Role: SPATIAL + GRAPHIC DESIGN LEAD
The Monarch Pop-Up Shop brought Austin to NYC for FOX fans to shop like country royalty. We partnered with Allens Boots, recreating their iconic signage, and showcased bespoke Union Western attire direct from the pages of Vogue to to lure in fans and NYFW fashionistas.
NBC’s La Brea
@ SDCC 2021
San Diego, CA
Client: NBCU
Agency: CREATIVE RIFF
Role: SPATIAL + GRAPHIC DESIGN LEAD
An immersive walkthrough experience for NBC’s drama show, La Brea, taken place at San Diego Comic-Con Special Edition. The experience transported guests from Los Angeles to the 10,000 B.C. Down Below world from La Brea.
A fleet of branded pedicab designed for FOX’s newest comedy Welcome to Flatch, the return of The Masked Singer, and their streaming service TUBI at SXSW, which returned for the first time since 2019.
“Off the Wall & On the Air”
Set design for Vans’ new digital streaming platform, CH66. Broadcasting live weekdays from New York City, Chicago, Mexico City, and Los Angeles.
A pop up shop designed for Sandy Liang’s Spring 2020 collection at The General Brooklyn.
Event design for Vans Duct Tape Festival in Brooklyn, NY showcasing 8 unique custom shaped surfboards by individual shapers.
A Vans x A Tribe Called Quest launch event held at the House of Vans in Brooklyn, NY.
Set design for Vans’ music series, Sidestripe Sessions. Featuring different artists across all genres. Filmed at Vans Global Headquarters inside a giant shoebox in Costa Mesa, CA.
Environmental Design and graphics for Vans 198 - a new indoor skatepark facility located in the rich, cultural enclave of Bushwick in Brooklyn, NY.
One room, four rotational pop ups, one week each. Activation space design for various creative makers within Brooklyn, NY.
The transformation of an industrial warehouse in Philly into a cultural hub to celebrate art, music, skate, and street culture.
Event design and various pop ups for US Open of Surfing in 2019, held at Huntington Beach, CA.
An immersive experiential design that enveloped participants and highlighted everything Vans x Van Gogh. Held at the Van Gogh Museum in Amsterdam, Netherlands.
An event design for highlighted Vans’ collectors: Henry Davies, Bill Cruz, Penelope Gazin, Charlene Holy Bear, and Panda Mei. Hosted at the House of Vans venue in Chicago.
A book launch celebration and exhibition for Vans x The Quiet Leaf in Apgujeong, South Korea.
Vans x Nintendo
Apgujeong, South Korea
Joy City, China
LCX, China
Brand: VANS
Role: SPATIAL DESIGN LEAD
A pop up exhibition featuring the Vans x Nintendo collaboration. Located in select cities in South Korea and China.
The Library Store
Los Angeles, CA
Client: THE LIBRARY STORE IN DTLA
Agency: CORY GROSSER + ASSOCIATES
Role: SPATIAL DESIGN
An entirely new retail space for The Library Store, in downtown Los Angeles. The shop contains a carefully curated collection of fun and eclectic goods such as books, T-shirts, stationery, exhibit merchandise & more.
An exhibition design with Coordination Berlin showcasing the works of selected designers and design firms in Berlin. The Berlin Design Selection took place in Milan during the Milan Design Week.
A conceptual experiential design for eclectic lifestyle brand, Headless. Headless looks into the next incarnation of curated space.
Conceptual design for MOBO, an experiential retail space in the landscape of Berlin’s blossoming tech industry. It is where tech-driven, media devotees come to play in the spirit of the hacker/DIY/maker culture.