Amazon’s A’Maison
@ Cannes Lions International Festival of Creativity
Cannes, France
Client: Amazon
Agency: PINCH
Role: Associate Creative Director
Amazon's "A Maison," a fully-functional cultural village overlooking the Mediterranean Sea at Cannes Lions, highlighted its role as a cultural hub, emphasizing connection, belonging, and empowering brands to shape culture through shared values and self-expression.
The Amazon Ads experience at CES 2024 was a vibrant oasis that was both a distinct architectural destination that delivered insights + innovation and a place that allowed guests to take a break from the electronic buzz of CES. The atmosphere, design and social spaces were all tuned to help attendees come together, make connections and build relationships.
FX returned to San Diego Comic-Con with a massive outdoor takeover that plunged fans deeper into the realities of their most anticipated new releases and fan favorites.
Afterpay & IMG’s linked up for a one-day extravaganza takeover in partnership with Levi’s at the Westfield Century City in celebration of New York Fashion Week during Super Bowl weekend.
ABC celebrated their mega hit comedy, Abbott Elementary, at San Diego Comic-con. ABC welcomed fans on a tour of Willard R. Abbott Elementary on their first day of teacher (Dis)orientation.
An immersive horror garden designed for FX’s hit shows: American Horror Story, American Horror Stories, What We Do in the Shadows, and Little Demon. In this winding labyrinth, FX fans explored to find beautiful yet haunting spaces, strange characters, lush greenery, with direct visual ties to the FX shows they know and love.
Kindred: A Gallery Through Time is an experiential, multimedia art exhibition that highlighted FX’s new show, Kindred. The installation invited guests to travel back in time from modern day Los Angeles to the nineteenth-century Southern United States through a curated, immersive installation highlighting Black artists.
The Monarch Pop-Up Shop brought Austin to NYC for FOX fans to shop like country royalty. We partnered with Allens Boots, recreating their iconic signage, and showcased bespoke Union Western attire direct from the pages of Vogue to to lure in fans and NYFW fashionistas.
An immersive walkthrough experience for NBC’s drama show, La Brea, taken place at San Diego Comic-Con Special Edition. The experience transported guests from Los Angeles to the 10,000 B.C. Down Below world from La Brea.
A fleet of branded pedicab designed for FOX’s newest comedy Welcome to Flatch, the return of The Masked Singer, and their streaming service TUBI at SXSW, which returned for the first time since 2019.
Event design for Vans Duct Tape Festival in Brooklyn, NY showcasing 8 unique custom shaped surfboards by individual shapers.
A Vans x A Tribe Called Quest launch event held at the House of Vans in Brooklyn, NY.
The transformation of an industrial warehouse in Philly into a cultural hub to celebrate art, music, skate, and street culture.
Event design and various pop ups for US Open of Surfing in 2019, held at Huntington Beach, CA.
An immersive experiential design that enveloped participants and highlighted everything Vans x Van Gogh. Held at the Van Gogh Museum in Amsterdam, Netherlands.
An event design for highlighted Vans’ collectors: Henry Davies, Bill Cruz, Penelope Gazin, Charlene Holy Bear, and Panda Mei. Hosted at the House of Vans venue in Chicago.
An exhibition design with Coordination Berlin showcasing the works of selected designers and design firms in Berlin. The Berlin Design Selection took place in Milan during the Milan Design Week.
Headless
Art Center College of Design
Conceptual Project
A conceptual experiential design for eclectic lifestyle brand, Headless. Headless looks into the next incarnation of curated space.