Abbott Elementary @
San Diego Comic-Con

ABC welcome fans on a tour of Willard R. Abbott Elementary on their first day of teacher (Dis)orientation. We brought back Abbott’s iconic school elements to life, including the Abbott Elementary facade, school bus photo op, mini school walk throughs and a step dance crew for live entertainment. To give back, we teamed up with Scholastic to fund classrooms and personally give thanks to the teachers who made a difference in attendees’ lives.

Creative + Production Agency: Creative Riff
Creative Director: Shaun Bruce
Design Lead: Ina Kanaoki
Art Director + Illustrator: Loisse Ledres