Afterpay NYFW — DESINA

Afterpay NYFW at Westfield Century City

In order to launch Afterpay’s new retail services by tapping into their partnership with NYFW during Super Bowl weekend, we took over the Atrium at Westfield Century City for a one-day extravaganza featuring fashion giveaways, a Levi’s customization station and food and beverages with exciting entertainment.

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Creative + Production Agency: Creative Riff
Creative + Spatial Design Lead: Ina Kanaoki
Graphic Designer: Isabella Shmelev