Amazon Ads @ CES 2024

CES (Consumer Electronic Show) is the most influential tech event in the world — the proving ground for breakthrough technologies and global innovators.

This year for Amazon Ads presence at CES, we created an oasis that accomplished 2 things: First, a distinct architectural destination that delivered insights and innovation, while housing a diverse set of affiliates under one roof. Second, a place that allowed guests to tap into the world of Amazon Ads and take a break from the electronic buzz of CES. The atmosphere, design and social spaces are tuned to help attendees come together, make connections and build relationships.

My role in this project was to direct the creative concept and design vision of the Amazon Ads experience. I led a team of designers to create a memorable experience that left the client and attendees in a state of Amazonian bliss.

Creative Agency: Pinch
Production Agency: Salt Productions
Executive Creative Director: Michael Brown
Creative Director: Emily Ritter
Associate Creative Director + Spatial Design Lead: Ina Kanaoki
Art Director + Graphic Design Lead: Aly Dodds
Spatial Designer: Grace Min