The FX Playground @ SDCC 2023

The FX activation at San Diego Comic-Con 2023 allowed fans of various FX series to explore a playground filled with excitement, intrigue, mystery and action. We took over the entire lawn at the Hilton Bayfront Park, and turned it into an immersive, show themed playground of FX’s hit and upcoming series: American Horror Stories, What We Do in the Shadows, A Murder at the End of the World and Shogun.

Creative + Production Agency: Creative Riff
Creative Director: Lauren Christianson
Spatial + Graphic Design Lead: Ina Kanaoki
Graphic Designer: Isabella Shmelev